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<blockquote>''"Unlike most politicians, the Entrepreneur does not leave gaps for interpretation in his words: he cannot. He communicates in mimes and contortions. Often, the Landscape Artist must take over, to translate. As Mayor, the Tentacled Entrepreneur will reinvigorate the creative spirits of the Neath. 'Life without art is unremitting drudgery! Inspiration leads to aspiration!'"''<ref>{{Citation|https://fallenlondon.wiki/wiki/The_Tentacled_Entrepreneur_(Election_Candidate)|The Tentacled Entrepreneur (Election Candidate)|Fallen London|}}</ref></blockquote>In 1898, the Tentacled Entrepreneur ran for [[Lord Mayor of London]] under the undulating cry of ''"OTHATAROOTH!"''. The phrase means comradery, change, and a host of other things.<ref>[https://fallenlondon.wiki/wiki/The_Tentacled_Entrepreneur_(Choose_your_Candidate_1898) The Tentacled Entrepreneur (Choose your Candidate 1898), ''Fallen London''] ''"Othatarooth! – a surprising rallying cry, but apparently it embodies creative camaraderie, aspiration and'' fundamental change''. The Entrepreneur means to make London a canvas for the art of the Rubbery Men."''</ref> His vision was one of transformation through creativity, advocating for the artistic expression and societal inclusion of Rubbery Men.<ref>[https://fallenlondon.wiki/wiki/Learn_more_about_the_Tentacled_Entrepreneur%E2%80%99s_campaign Learn more about the Tentacled Entrepreneur’s campaign, ''Fallen London''] ''"The Artist beams, happy to assist in the interpretation. To the Artist's delight, the Rubbery Men have begun exploring 'art', even creating their own. The Entrepreneur will as Mayor, through this art, reveal new heights to human and non-human creativity. "Reshaping Society, through art!""''</ref> He would host a salon devoted to Rubbery culture, and eventually establish a permanent home for their art; the rest of the plan would depend on London's response.<ref>[https://fallenlondon.wiki/wiki/Discover_his_plans_for_London Discover his plans for London, ''Fallen London''] ''"The Landscape Artist takes up where the tentacles trail off. "To start with, we'd host a salon devoted to a Renaissance of Rubbery Culture. Set up a permanent home for their art. Then, once we have seen London's reaction, we can adjust. Perhaps we'll host concerts. Or offer sculpture classes."''</ref> His campaign was managed by the Nocturnal Landscape Artist,<ref>{{Citation|https://fallenlondon.wiki/wiki/Choose_the_Tentacled_Entrepreneur_as_your_candidate|Choose the Tentacled Entrepreneur as your candidate|Fallen London|}} ''"The Nocturnal Landscape Artist rushes over to you, and splutters an approximation of a Rubbery greeting."''</ref> who also acted as his translator;<ref>{{Citation|https://fallenlondon.wiki/wiki/The_Tentacled_Entrepreneur_(Election_Candidate)|The Tentacled Entrepreneur (Election Candidate)|Fallen London|}} ''"He communicates in mimes and contortions. Often, the Landscape Artist must take over, to translate."''</ref> it attracted a strange combination of business folk and bohemians, for contrasting reasons.<ref>[https://fallenlondon.wiki/wiki/Choose_the_Tentacled_Entrepreneur_as_your_candidate Choose the Tentacled Entrepreneur as your candidate, ''Fallen London''] ''"The Entrepreneur's supporters fit into two disparate groups. The first is the crowd of businessmen, taking advantage of the gathering to broker deals and compare cigars. [...] If you were of the cynical persuasion, you might think that the bohemian excesses were being played up to disrupt the deal making – but perhaps it's just the usual electoral excitement.''''"''</ref>  
<blockquote>''"Unlike most politicians, the Entrepreneur does not leave gaps for interpretation in his words: he cannot. He communicates in mimes and contortions. Often, the Landscape Artist must take over, to translate. As Mayor, the Tentacled Entrepreneur will reinvigorate the creative spirits of the Neath. 'Life without art is unremitting drudgery! Inspiration leads to aspiration!'"''<ref>{{Citation|https://fallenlondon.wiki/wiki/The_Tentacled_Entrepreneur_(Election_Candidate)|The Tentacled Entrepreneur (Election Candidate)|Fallen London|}}</ref></blockquote>In 1898, the Tentacled Entrepreneur ran for [[Lord Mayor of London]] under the undulating cry of ''"OTHATAROOTH!"''. The phrase means comradery, change, and a host of other things.<ref>[https://fallenlondon.wiki/wiki/The_Tentacled_Entrepreneur_(Choose_your_Candidate_1898) The Tentacled Entrepreneur (Choose your Candidate 1898), ''Fallen London''] ''"Othatarooth! – a surprising rallying cry, but apparently it embodies creative camaraderie, aspiration and'' fundamental change''. The Entrepreneur means to make London a canvas for the art of the Rubbery Men."''</ref> His vision was one of transformation through creativity, advocating for the artistic expression and societal inclusion of Rubbery Men.<ref>[https://fallenlondon.wiki/wiki/Learn_more_about_the_Tentacled_Entrepreneur%E2%80%99s_campaign Learn more about the Tentacled Entrepreneur’s campaign, ''Fallen London''] ''"The Artist beams, happy to assist in the interpretation. To the Artist's delight, the Rubbery Men have begun exploring 'art', even creating their own. The Entrepreneur will as Mayor, through this art, reveal new heights to human and non-human creativity. "Reshaping Society, through art!""''</ref> He would host a salon devoted to Rubbery culture, and eventually establish a permanent home for their art; the rest of the plan would depend on London's response.<ref>[https://fallenlondon.wiki/wiki/Discover_his_plans_for_London Discover his plans for London, ''Fallen London''] ''"The Landscape Artist takes up where the tentacles trail off. "To start with, we'd host a salon devoted to a Renaissance of Rubbery Culture. Set up a permanent home for their art. Then, once we have seen London's reaction, we can adjust. Perhaps we'll host concerts. Or offer sculpture classes."''</ref> His campaign was managed by the Nocturnal Landscape Artist,<ref>{{Citation|https://fallenlondon.wiki/wiki/Choose_the_Tentacled_Entrepreneur_as_your_candidate|Choose the Tentacled Entrepreneur as your candidate|Fallen London|}} ''"The Nocturnal Landscape Artist rushes over to you, and splutters an approximation of a Rubbery greeting."''</ref> who also acted as his translator;<ref>{{Citation|https://fallenlondon.wiki/wiki/The_Tentacled_Entrepreneur_(Election_Candidate)|The Tentacled Entrepreneur (Election Candidate)|Fallen London|}} ''"He communicates in mimes and contortions. Often, the Landscape Artist must take over, to translate."''</ref> it attracted a strange combination of business folk and bohemians, for contrasting reasons.<ref>[https://fallenlondon.wiki/wiki/Choose_the_Tentacled_Entrepreneur_as_your_candidate Choose the Tentacled Entrepreneur as your candidate, ''Fallen London''] ''"The Entrepreneur's supporters fit into two disparate groups. The first is the crowd of businessmen, taking advantage of the gathering to broker deals and compare cigars. [...] If you were of the cynical persuasion, you might think that the bohemian excesses were being played up to disrupt the deal making – but perhaps it's just the usual electoral excitement.''''"''</ref>  


Behind the scenes, however, the Landscape Artist was using the Entrepreneur's finances to gain influence and secure his own patrons.<ref>[https://fallenlondon.wiki/wiki/Ask_the_Nocturnal_Landscape_Artist_to_let_you_into_his_confidence Ask the Nocturnal Landscape Artist to let you into his confidence, ''Fallen London''] ''"He couldn't do this without me [...] The Entrepreneur doesn't really get art, not like I do. [...] He needs me. As a teacher. A mentor. Fortunately, he does act on my advice. An' we both have the same goals. True Rubbery art – it's new to them, too. They don't even seem to know why they make it. But if we could get London to accept it, then we have the opportunity to watch the birth of this form of expression. God, their music. You should hear their music... [...]'' ''You have to keep this to yourself. He's the money, but I'm the brains. We'll be mayor, just you see."''</ref> Additionally, the Entrepreneur's dealings with the [[Masters]] were not popular with all of his supporters; he had set up a protection racket for fellow [[Rubbery Men]] in exchange for supplying [[Mr Fires]] with amber.<ref name=":1" /> Critics feared he was merely mimicking exploitative humans and using art for influence rather than genuine advocacy,<ref>[https://fallenlondon.wiki/wiki/Undermine_the_Tentacled_Entrepreneur Undermine the Tentacled Entrepreneur, ''Fallen London''] ''"At first you are dismissed as spiteful [...] But a wave of nervousness runs through the gathered bohemians. Many count themselves as artists, and are acutely aware of how easily they can be discarded by the powerful. All know the tales of promising painters suddenly abandoned and plunged into poverty. Would this patron be the same as any other? The Nocturnal Landscape Artist pushes through the crowd [...] offering assurances. [...] The Entrepreneur has only ever done what is necessary to rise in a society set against him. Unlike his human peers, he wishes to use that influence to raise up others, so that they have no further need of patronage. He wishes to end this cycle, not pull the Rubberies into it."''</ref> and his rival candidates questioned his independence.<ref>[https://fallenlondon.wiki/wiki/Ask_F.F._her_opinion_on_the_Tentacled_Entrepreneur Ask F.F. her opinion on the Tentacled Entrepreneur, ''Fallen London''] ''"F.F. takes you to one side. "I wish to be perfectly frank. Many in London are not entirely comfortable with our Rubbery neighbours. For him to have achieved success, and for him to be a... semi-credible candidate, off his own bat? Unlikely. If he isn't backed by a Master, then I'm your aunt." She shakes her head. "I'm not unsympathetic. My own entanglement with the Masters was regrettable and deeply unpleasant, but long in the past. But someone that beholden is unsuitable for a position of significant leadership.""''</ref> Despite these concerns, the Entrepreneur became one of the most generous patrons of [[Helicon House]], an existing but relatively new establishment for the promotion of Rubbery art, and worked to make it more accessible to the public during his candidacy.<ref>{{Citation|https://fallenlondon.wiki/wiki/Visit_Helicon_House_as_the_guest_of_your_Rubbery_Bellringer|Visit Helicon House as the guest of your Rubbery Bellringer|Fallen London|}} ''"This is a public night. [...] if the Tentacled Entrepreneur has his way, it will be easier to stay for a time."''</ref> His funding transformed it into a thriving hub that provided a platform for Rubbery and human artists to collaborate and explore unconventional media.<ref>{{Citation|https://fallenlondon.wiki/wiki/Visit_Helicon_House_with_the_Dean_of_Xenotheology|Visit Helicon House with the Dean of Xenotheology|Fallen London|}} ''"Several of the Rubbery people are gathered around a sculpture [...] "We shouldn't approach without permission," [...] "Their [...] posture is one associated with... sacred receptiveness. [...] This is a time of extraordinary change for them. A few years ago, Rubbery culture had nothing like this—""''</ref>  
Behind the scenes, tensions simmered, as the Landscape Artist was using the Entrepreneur's finances to gain influence and secure his own patrons.<ref>[https://fallenlondon.wiki/wiki/Ask_the_Nocturnal_Landscape_Artist_to_let_you_into_his_confidence Ask the Nocturnal Landscape Artist to let you into his confidence, ''Fallen London''] ''"He couldn't do this without me [...] The Entrepreneur doesn't really get art, not like I do. [...] He needs me. As a teacher. A mentor. Fortunately, he does act on my advice. An' we both have the same goals. True Rubbery art – it's new to them, too. They don't even seem to know why they make it. But if we could get London to accept it, then we have the opportunity to watch the birth of this form of expression. God, their music. You should hear their music... [...]'' ''You have to keep this to yourself. He's the money, but I'm the brains. We'll be mayor, just you see."''</ref> Additionally, the Entrepreneur's dealings with the [[Masters]] were not popular with all of his supporters; he had set up a protection racket for fellow [[Rubbery Men]] in exchange for supplying [[Mr Fires]] with amber.<ref name=":1" /> Critics feared he was merely mimicking exploitative humans and using art for influence rather than genuine advocacy,<ref>[https://fallenlondon.wiki/wiki/Undermine_the_Tentacled_Entrepreneur Undermine the Tentacled Entrepreneur, ''Fallen London''] ''"At first you are dismissed as spiteful [...] But a wave of nervousness runs through the gathered bohemians. Many count themselves as artists, and are acutely aware of how easily they can be discarded by the powerful. All know the tales of promising painters suddenly abandoned and plunged into poverty. Would this patron be the same as any other? The Nocturnal Landscape Artist pushes through the crowd [...] offering assurances. [...] The Entrepreneur has only ever done what is necessary to rise in a society set against him. Unlike his human peers, he wishes to use that influence to raise up others, so that they have no further need of patronage. He wishes to end this cycle, not pull the Rubberies into it."''</ref> and his rival candidates questioned his independence.<ref>[https://fallenlondon.wiki/wiki/Ask_F.F._her_opinion_on_the_Tentacled_Entrepreneur Ask F.F. her opinion on the Tentacled Entrepreneur, ''Fallen London''] ''"F.F. takes you to one side. "I wish to be perfectly frank. Many in London are not entirely comfortable with our Rubbery neighbours. For him to have achieved success, and for him to be a... semi-credible candidate, off his own bat? Unlikely. If he isn't backed by a Master, then I'm your aunt." She shakes her head. "I'm not unsympathetic. My own entanglement with the Masters was regrettable and deeply unpleasant, but long in the past. But someone that beholden is unsuitable for a position of significant leadership.""''</ref> Despite these concerns, the Entrepreneur became one of the most generous patrons of [[Helicon House]], an existing but relatively new establishment for the promotion of Rubbery art, and worked to make it more accessible to the public during his candidacy.<ref>{{Citation|https://fallenlondon.wiki/wiki/Visit_Helicon_House_as_the_guest_of_your_Rubbery_Bellringer|Visit Helicon House as the guest of your Rubbery Bellringer|Fallen London|}} ''"This is a public night. [...] if the Tentacled Entrepreneur has his way, it will be easier to stay for a time."''</ref> His funding transformed it into a thriving hub that provided a platform for Rubbery and human artists to collaborate and explore unconventional media.<ref>{{Citation|https://fallenlondon.wiki/wiki/Visit_Helicon_House_with_the_Dean_of_Xenotheology|Visit Helicon House with the Dean of Xenotheology|Fallen London|}} ''"Several of the Rubbery people are gathered around a sculpture [...] "We shouldn't approach without permission," [...] "Their [...] posture is one associated with... sacred receptiveness. [...] This is a time of extraordinary change for them. A few years ago, Rubbery culture had nothing like this—""''</ref>  


Ultimately, the [[Viscountess of the Viric Jungle]] won the election, to the chagrin of the Nocturnal Landscape Artist. Although the Entrepreneur failed in his bid, securing Special Constabulary protection for his people was an important victory for their security.<ref>[https://fallenlondon.wiki/wiki/Have_a_word_with_the_Tentacled_Entrepreneur Have a word with the Tentacled Entrepreneur, ''Fallen London''] ''"You interpret his gestures to mean that he is disappointed, but also satisfied with some of his progress. With one tentacle, he points out the Specials guarding the Rubbery entourage. One thing, at least, has changed for good."'' </ref> He reevaluated his goals,<ref>{{Citation|https://fallenlondon.wiki/wiki/Discuss_the_Tentacled_Entrepreneur%27s_plans|Discuss the Tentacled Entrepreneur's plans|Fallen London|}} ''"He ran for Mayor and lost. Is he embittered? Planning something new? [...] The old striving was... unsuitable?"''</ref> and chose to focus more on the promotion of Rubbery art; in addition to continuing his patronage of Helicon House,<ref>{{Citation|https://fallenlondon.wiki/wiki/Have_a_word_with_the_Tentacled_Entrepreneur|Have a word with the Tentacled Entrepreneur|Fallen London|}} ''"The Landscape Painter recovers enough poise to join the conversation as well. "You should join us at Helicon House in a few months," he says. "We are still going to open it to a larger audience, even if it cannot be such a grand production as we hoped.""''</ref> he commissioned a Rubbery sculptor<ref>{{Citation|https://fallenlondon.wiki/wiki/Accept_another_invitation_from_the_Tentacled_Entrepreneur|Accept another invitation from the Tentacled Entrepreneur|Fallen London|}} ''"The Entrepreneur, [...] gesticulates an introduction; [...] this Rubbery is the one responsible for the [...] stone sculpture you touched in this very study, a few evenings ago."''</ref> to create more unique and interactive artwork for display in [[London]].<ref>{{Citation|https://fallenlondon.wiki/wiki/Touch_the_sculpture|Touch the sculpture|Fallen London|}} ''"[...] the sculpture [...] snaps shut around your hand [...] It's a pointed surprise, but not painful [...] [...] the object's shape [...] it's a mouth, or simply a jaw."''</ref> His further plans for himself and his kin are yet to be revealed, but he has made a clear statement: rather than aimlessly striving for similarity with London's humans,<ref>{{Citation|https://fallenlondon.wiki/wiki/Discuss_the_Tentacled_Entrepreneur%27s_plans|Discuss the Tentacled Entrepreneur's plans|Fallen London|}} ''"He, or the Rubberies together, or his progenitors, tried to become worthy-through-similarity to other Londoners, [...] Now, that desire is replaced."''</ref> he is pursuing another path, and perhaps even a new beginning.<ref>{{Citation|https://fallenlondon.wiki/wiki/Accept_another_invitation_from_the_Tentacled_Entrepreneur|Accept another invitation from the Tentacled Entrepreneur|Fallen London|}} ''"The Entrepreneur [...] looking for images that might explain: bohemians hawking paintings on the street in Veilgarden; hands holding brushes, chisels, and pens; [...] But also stranger images; a tangle of newborn serpents; a zee-steamer cresting the horizon; a single chicken's egg sitting on a table."''</ref>
Ultimately, the [[Viscountess of the Viric Jungle]] won the election, to the chagrin of the Nocturnal Landscape Artist. Although the Entrepreneur failed in his bid, securing Special Constabulary protection for his people was an important victory for their security.<ref>[https://fallenlondon.wiki/wiki/Have_a_word_with_the_Tentacled_Entrepreneur Have a word with the Tentacled Entrepreneur, ''Fallen London''] ''"You interpret his gestures to mean that he is disappointed, but also satisfied with some of his progress. With one tentacle, he points out the Specials guarding the Rubbery entourage. One thing, at least, has changed for good."'' </ref> He reevaluated his goals,<ref>{{Citation|https://fallenlondon.wiki/wiki/Discuss_the_Tentacled_Entrepreneur%27s_plans|Discuss the Tentacled Entrepreneur's plans|Fallen London|}} ''"He ran for Mayor and lost. Is he embittered? Planning something new? [...] The old striving was... unsuitable?"''</ref> and chose to focus more on the promotion of Rubbery art; in addition to continuing his patronage of Helicon House,<ref>{{Citation|https://fallenlondon.wiki/wiki/Have_a_word_with_the_Tentacled_Entrepreneur|Have a word with the Tentacled Entrepreneur|Fallen London|}} ''"The Landscape Painter recovers enough poise to join the conversation as well. "You should join us at Helicon House in a few months," he says. "We are still going to open it to a larger audience, even if it cannot be such a grand production as we hoped.""''</ref> he commissioned a Rubbery sculptor<ref>{{Citation|https://fallenlondon.wiki/wiki/Accept_another_invitation_from_the_Tentacled_Entrepreneur|Accept another invitation from the Tentacled Entrepreneur|Fallen London|}} ''"The Entrepreneur, [...] gesticulates an introduction; [...] this Rubbery is the one responsible for the [...] stone sculpture you touched in this very study, a few evenings ago."''</ref> to create more unique and interactive artwork for display in [[London]].<ref>{{Citation|https://fallenlondon.wiki/wiki/Touch_the_sculpture|Touch the sculpture|Fallen London|}} ''"[...] the sculpture [...] snaps shut around your hand [...] It's a pointed surprise, but not painful [...] [...] the object's shape [...] it's a mouth, or simply a jaw."''</ref> His further plans for himself and his kin are yet to be revealed, but he has made a clear statement: rather than aimlessly striving for similarity with London's humans,<ref>{{Citation|https://fallenlondon.wiki/wiki/Discuss_the_Tentacled_Entrepreneur%27s_plans|Discuss the Tentacled Entrepreneur's plans|Fallen London|}} ''"He, or the Rubberies together, or his progenitors, tried to become worthy-through-similarity to other Londoners, [...] Now, that desire is replaced."''</ref> he is pursuing another path, and perhaps even a new beginning.<ref>{{Citation|https://fallenlondon.wiki/wiki/Accept_another_invitation_from_the_Tentacled_Entrepreneur|Accept another invitation from the Tentacled Entrepreneur|Fallen London|}} ''"The Entrepreneur [...] looking for images that might explain: bohemians hawking paintings on the street in Veilgarden; hands holding brushes, chisels, and pens; [...] But also stranger images; a tangle of newborn serpents; a zee-steamer cresting the horizon; a single chicken's egg sitting on a table."''</ref>
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